The Work:

Capsule wardrobes are extremely popular right now. As people dress more casually, they want sleek yet comfortable options that can be worn anywhere. Spanx is the perfect, versatile solution. Below is an Instagram carousel. As you swipe through each image, you see how interchangeable the outfits at Spanx are. Now that you know how easy it is to mix and match, you can relax (both mentally and in your comfy clothes from Spanx). The concept of “Mix. Match. Relax.” can be carried across channels in different advertisements, plus it works as site copy.

Note: amateur graphic design by me

The Ask:

Some Spanx clothing items, like their leather pants, are popular. Still, they are more widely known as a shapewear company. The goal is to reinforce Spanx as everyday wear for various lifestyles/life moments.