Content Strategist 

Hi, I’m Rachel! I love creating content that guides, informs, and inspires. You can probably find me at my local coffee shop, optimizing web content during the week or writing creative fiction on the weekends.

Captivate Search Marketing 

AI Strategy & Training

The Ask:

Create AI & content guidelines for both employees and LLMs to use and develop accurate, authoritative content. 

The Process:

I ideated and owned the following:

  • Created cheat sheets for writing, AI ranking, and AI prompt engineering

  • Created copy style guides for every client, used to train LLM on branding

  • Created AI prompt templates for employees to use 

  • Created a content checklist for all writers to use when creating content made with SEO/GEO/AEO in mind

The Work:

Note: these documents are fluid and for internal use only. Please reach out for more information.

The Ask:

Use keyword research to write informational website pages about conditions that a concierge medical practice treats using hormone therapy.

The Process:

  • Conducted keyword research using SEMRush

  • Interviewed subject matter experts at the medical practice to ensure authority and accuracy

  • Wrote pages for each condition, implementing hormone therapy and other relevant keywords

The Work:

View all conditions pages at VitalLivingHealthcare.com/Conditions

Concierge Medical Practice Online Content Hub

The Ask:

Lay the groundwork for a concrete client’s SEO program for the year, from research to content optimization.

The Process:

  • Collaborated with the team on keyword research. I was not the primary worker on this part of the process, but, as a team, we use SEMRush to identify top keyword opportunities, which I used in the following steps of the project.

  • Performed business intelligence research/content gap analysis to understand where competitors are ranking, opportunities we can capitalize on, and how to frame content going forward.

  • Optimized PDPs based on research findings, writing copy with keywords and content needs in mind.

  • Created a content calendar for the remainder of the year, using insights to inform strategy and topics for blogs and other web pages.

The Work:

View all optimized PDPs at www.Sakrete.com/Products

Concrete Company Foundational SEO & Content

Shane Co. 

Master Jeweler Interview

The Ask:

Speak to our brand pillar about exceptional craftsmanship and expand on our tagline, “Your Friend & Jeweler” with a blog post that shows the personalized experience you get from shopping with Shane Co.

The Process:

  • I interviewed Robert, an expert jeweler at one of our brick-and-mortar locations to learn more about his years of experience crafting fine jewelry. 

  • I took photos of Robert to go along with the copy and show that we offer a friendly, warm shopping experience.

  • The content team leveraged photos and copy to share in email and social media stories.

The Work:

Read Interview

Engagement Rings PLP Content Refresh

The Ask:

Update shopping pages (product listing pages) with helpful content, optimizing for search while elevating our brand for customers. See engagement rings page as one example below.

The Process:

  • Our technical SEO agency partner shared recommendations for which pages to update based on search potential.

  • I wrote copy and FAQs, using SEMRush for keyword recommendations, Google’s “People also ask,” and weaving in other site pages for optimized internal linking strategy.

  • The Copy Director and eCommerce Marketing Manager reviewed content to ensure brand alignment and content optimization.

The Work:

See Work

Same Day Delivery UX Copy

The Ask:

Test new “Same Day Delivery” shipping option in our Denver markets before expanding across the country. Write clear, informational copy that helps guide a customer throughout their shopping and ordering process.

The Process:

  • I worked with the UX Designer in Figma to pinpoint delivery touchpoints and write clear, concise copy that worked within the design parameters.

  • I worked with the Copy Director to ensure all copy was consistent and on-brand (“How It Works” section includes collaboration with another copywriter).

  • The UX Manager approved the process and implemented this market test across the site.

The Work:

View Work

CARROLL

The Ask:

Use marketing campaign “Together We Live” across social media channels to source content and create engaging posts. This was a campaign for ARIUM, the apartment brand owned by CARROLL.

The Process:

  • Brainstorm ways to incorporate “Together We Live” with marketing team. I came up with the idea to use murals throughout our properties as a background for unified photos from our residents at properties across the country.

  • Our marketing team and graphic designer designed banners to go on each property and sourced a mural artist for one property to get video content. I helped with coordinating and getting behind-the-scenes content.

  • As marketing specialist and social media manager, I posted content and gathered user generated content relating to the banners and Together We Live campaign.

The Work:

Want to see a snapshot from my past life selling Atlanta foodie art prints? Check out work from my retired art brand, Peach Print Design Co.