I created this project for my portfolio, wanting to brainstorm how to create a stronger brand presence for Sofft Shoe. I created a campaign, “A Shoe for Every Version of You,” to speak to the fact that their shoes are versatile.

As part of this campaign, I wrote an Instagram ad, a homepage hero, and collections for each style. Customers can use these collections to narrow down their personal style or choose a shoe for each occasion. I wrote the new copy and designed these mockups using Photoshop.