Shane Co.
As an SEO Copywriter at Shane Co., a fine jewelry retailer, I work closely with our e-commerce and marketing teams to create copy and experiences that help, educate, or inspire customers. Check out a few of my projects below.
The gift quiz helps guide customers to a selection of products relevant to what they’re shopping for, whether they’re looking for a small gift or an engagement ring. I wrote the copy below, working with the UX Designer to bring this quiz to life.
Gift Quiz
Shop My Store
We added a new “Shop My Store” section to the site, which allows customers to shop in-stock items at their local Shane Co. store. I wrote the copy for the popup on the first image below. From there, the user can choose to “Shop Jewelry,” leading them to the second image, where I wrote the toggle copy. I also wrote the copy on the “Shop My Store” page shown in the third image, where users can get information about their store location, hours, and more.
This interview with Robert, one of our jewelers, is one of my favorite pieces because it captures our brand story and the craftsmanship behind our jewelry so well. I also took the photos used in this blog!
Master Jeweler Interview
This full guide to shopping for an engagement ring at Shane Co. adds value for anyone who wants to learn more about the different ring styles and options.
Engagement Ring Buying Guide
Site Copy
Below are a few Shane Co. website copy samples that combine inspirational marketing language with copy that provides SEO value and elevates the customer experience.
