Moe’s (Spec)
The Ask:
Moe’s is popular, but people choose competitors like Willy’s or Chipotle depending on which one is more convenient. I need to find what sets Moe’s apart and appeal to that.
The Work:
People love queso from Moe’s. This is what sets them apart (especially from Chipotle - their queso is not good). These ads use Moe’s’ signature cheeky voice and invite the audience to indulge in their queso as a remedy for a minor bad day (one example doubles as a nod to Moe Monday deals).
Note: amateur graphic design work by me, icons from Freepik, Sagarkumar Gopani, and UIcons
