Applebee’s (Spec)
I wanted to accomplish two things with this project that I created solely for my portfolio: to write an ad that drives clicks and improve the app ordering experience. I started with an Instagram ad that emphasizes Applebee’s is “Always a Good Idea” because they have everything available at your fingertips. From there, the user can click to the app.
I streamlined the current ordering process, weaving in branded copy to make the experience more cohesive. I also used clear text to explain next steps and made it easier to view the menu and choose order details. I wrote the new copy and designed these mockups using Photoshop.